Privacy Policy

Introduction

Use of this website (the "Site") signifies your acknowledgment and consent to this privacy policy (the "Privacy Policy"). The Site is operated by Liberty Automotive ("Dealership," "we," "us," or "our"), which operates Liberty Subaru and Liberty Chrysler Dodge Jeep Ram ("Liberty CDJR"), and is powered by Motive. Please read this Privacy Policy carefully before using the Site.

We take your privacy seriously and are committed to safeguarding it online. Because we gather certain types of personal information from visitors to the Site (for example, name and email address), this Privacy Policy explains the types of personal information we gather, how it is used, and how you can access and edit data we have collected about you. By using the Site, you acknowledge that you have read and agree to this Privacy Policy and to the Site's Terms of Use.

Text messaging consent is collected separately. Using this Site, accepting this Privacy Policy, or submitting a form does not by itself give consent to receive text messages. See the SMS Privacy and Messaging Terms section below.

Guiding Principles

We collect personal information online primarily to provide our visitors with a more relevant experience on the Site. When doing so, we make every reasonable effort to avoid excessive or irrelevant collection of data. We take reasonable physical, electronic, and managerial measures to safeguard personal information you provide to us (for example, data is stored in protected databases on secured servers with restricted access). However, because electronically submitted data is never 100% secure, we make no representations or warranties as to the security of any personal information you submit online, which you do at your own risk.

Disclosure of Personal Information

We do not sell, rent, or trade consumer personal information to third parties other than as described in this Privacy Policy or in support of our service offerings to customers and consumers. We may disclose certain personal information as follows:

To business partners, such as third-party service providers, agents, and affiliated entities, in connection with the services they perform for us, such as administering the Site and providing certain interactive features. Some of our agents and contractors are located outside the United States and are subject to foreign laws, including laws that may require disclosure of personal information to government agencies in those countries.
To law enforcement agencies for the purposes of investigating fraud or other offenses.
To legal, financial, and other professional advisors, or in connection with the sale or reorganization of all or part of our business or operations.

The sharing described in this section, including sharing with affiliated entities, does not apply to text messaging originator opt-in data and consent. Mobile phone numbers and SMS consent collected for our text messaging program are not shared with third parties or affiliates for marketing or promotional purposes. See the SMS Privacy and Messaging Terms section below.

Except as provided above, we will not use or disclose personal information for purposes other than those for which it was collected, except with your consent, as required or permitted by law, to provide the features and services you have requested, and to conduct routine business operations. When you register for certain features or services, you may be notified of, and asked to consent to, the sharing of personal information needed to provide them.

Non-Personally Identifiable Data

When you visit the Site, we may gather certain non-personally identifiable information about the means you use to access it. This may include your browser type and version, service provider, IP address, device ID, certain geolocation data, and any search engine or referring site you used to find the Site. We use this information to diagnose server problems, administer the Site, conduct attribution reporting, personalize user experiences (including certain targeted features or advertising), and compile broad statistical data. We also gather navigational information about where you go on the Site, which helps us understand which areas are most visited and tailor the Site to visitors' needs and interests. This information is gathered in the aggregate and is not associated with a specific individual except in connection with specific services and operations such as attribution reporting and maintenance of customer accounts.

Use of Cookies

We may use a browser feature known as a "cookie." Cookies are small files placed on your device that help us provide a customized browsing experience, such as not having to re-enter user IDs and passwords multiple times during a visit. Cookies can also help us provide information targeted to your interests based on your prior browsing on the Site. Your browser's help section explains how to block new cookies, be notified when you receive a new cookie, or disable cookies completely. Because the Site is designed to use cookies, some features may not work correctly if you decline them.

Personal Information Voluntarily Provided

Personal information you provide to us (for example, name, telephone number, or email address) when you enroll in an email reminder service, request information, or use other interactive portions of the Site may be used to provide information you have requested about our company, products, and services, or to provide special notices. If you separately consent to receive text messages, your mobile number will be used only as described in the SMS Privacy and Messaging Terms section below. Certain information you provide, such as veteran or student status, may be used to confirm your eligibility for certain manufacturer promotions. Certain financial information may be used to begin the purchase and finance application process with us. You may opt out of future communications at any time, including text messages by replying STOP (see Opt-Out Procedures and the California & Nevada Privacy Notice below). This data may also be used to tailor your experience on the Site with content relevant to your interests and geographic region.

Accessing this Website

The Site is hosted on servers located in the United States. Any personal information you provide during your visit will be processed and maintained on servers and other internal systems located in the United States.

External Links

The Site contains links to other websites. We are not responsible for the privacy practices or content of those websites. We recommend that you review the privacy policy of any site you visit through a link from the Site.

Passwords

The personal data record created through your registration with the Site can only be accessed with the unique password associated with that record. To protect the integrity of your personal information, do not disclose your password to third parties.

Public Forums

The Site may make chat rooms, forums, message boards, or news groups available at various times. Unless otherwise stated, any information disclosed in these areas becomes public, so please use caution before sharing personal information there.

Opt-Out Procedures

Other than as set forth in this Privacy Policy, when personally identifiable information about you may be shared with third parties, you will have the ability to decline that sharing. You may always opt out of receiving future communications from us, either at the point where personal information is requested or through other means identified on the Site. You may opt out of text messages at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, QUIT, STOPALL, REVOKE, or OPT OUT to any message.

SMS Privacy and Messaging Terms

Program sponsor. Liberty Automotive, 1000 E Park Ave, Libertyville, IL 60048, operates Liberty Subaru and Liberty Chrysler Dodge Jeep Ram ("Liberty CDJR") and sponsors this text messaging program.

How you opt in. You may opt in to receive text messages from us by checking an SMS consent box on our website forms, by giving consent in person or by phone after hearing these terms, or by texting us first. Customer care messages and marketing messages each require their own consent. When you opt in, we collect your mobile phone number, the date, time, and method of your consent, and the history of messages exchanged with you.

Messages you may receive.

Customer care messages: replies to your vehicle inquiries; sales and service appointment confirmations and reminders; repair status and vehicle-ready updates; parts and accessories order updates; and sales and finance follow-up.
Marketing messages (only if you separately agreed to receive them): vehicle offers, service specials, and dealership events.

How we protect your mobile information.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All of the categories of sharing described anywhere in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.
Consent given to Liberty Subaru is not shared with Liberty CDJR, and consent given to Liberty CDJR is not shared with Liberty Subaru.
Your SMS registration data, including your mobile phone number and your opt-in and consent records, will not be sold, rented, transferred, or disclosed to external organizations, except as strictly necessary to deliver the messaging service (for example, to our text message platform provider and the aggregators and wireless carriers that route messages), or where required by law.
We maintain safeguards designed to prevent unauthorized sharing of SMS registration data. Access is limited to Dealership personnel and service providers who need it to send messages you requested or respond to you. Our messaging service providers are contractually required to use this data only to deliver our messages and to keep it confidential. Consent records are stored in secured, access-controlled systems. SMS registration data is not provided to data brokers, advertising networks, or social media platforms, and is not used to build advertising audiences.

Questions about our SMS program. For questions about our text messaging program or how we handle your mobile information, reply HELP to any message, call Liberty Automotive at (847) 362-3800, email support@driveliberty.com, or write to Liberty Automotive, 1000 E Park Ave, Libertyville, IL 60048.

Program terms.

Message frequency varies. Message and data rates may apply.
To stop receiving messages, reply STOP, END, CANCEL, UNSUBSCRIBE, QUIT, STOPALL, REVOKE, or OPT OUT at any time. You will receive one confirmation message and no further messages. To resubscribe, reply START.
For help, reply HELP, call (847) 362-3800, or email support@driveliberty.com.
Consent to receive text messages is not a condition of purchasing any vehicle, product, or service.
Carriers are not liable for delayed or undelivered messages.

These SMS terms also appear in our Terms of Use.

Use of Third-Party Service Provider Behavioral Services

The Site may use third-party tracking services to collect online demographic and behavioral data generated by website visitors. A data collection script provided by such a service may collect: website session activity, including personally identifiable information you enter into a form field such as name, phone, or email, or when you arrive at the Site through a link containing a unique identifier; links you click; pages you view; form fields you select; and text you enter. Phone numbers captured this way are not used to send text messages unless you have separately given consent to receive text messages. Text messaging originator opt-in data and consent are excluded from this data collection and are never shared with third parties or affiliates for marketing or promotional purposes. The information is used to compile an individual shopping profile containing your brand preferences, and to aggregate your website behavioral data with other visitors' data to help us analyze industry trends, shopping patterns, consumer demand, and website performance.

Children

We believe it is especially important to protect children's privacy online. We do not knowingly collect or use personally identifiable information from children under 13, and we do not knowingly provide personally identifiable information from visitors under 13, regardless of its source, to any third party for any purpose. No information should be submitted to or posted on the Site by visitors under 13.

Collection of Information by Third Parties

Affiliates, third parties who place advertisements on the Site, and other third-party service providers may collect and use information about your visits to and use of the Site through cookies, web beacons, and similar technologies. For example, we may work with companies that collect statistical information about site usage and provide analytics; third-party advertising companies that use cookies and web beacons to serve ads and measure ad delivery; and advertising platforms and networks that collect non-personally identifiable information about your visits to this and other websites to provide targeted communications and advertisements.

Third-party service providers may also collect information from your devices and may combine personal and non-personal information about you with information from other sources, including your visits to this and other websites, mobile websites, and mobile applications across your devices.

None of the collection or sharing described in this section includes text messaging originator opt-in data and consent. Mobile phone numbers and SMS consent are handled only as described in the SMS Privacy and Messaging Terms section above.

To learn more about these parties' practices or make choices about their use of your information, visit http://www.aboutads.info/choices/ or http://www.networkadvertising.org/managing/opt_out.asp. Information about limiting mobile ad tracking on Apple devices is available at https://support.apple.com/en-us/HT202074 (or successor URLs).

Notice to European Residents

The Site is intended for use solely in the United States (including its territories and commonwealths), Canada, and Mexico by residents of those countries. We make no claim that the Site is appropriate for use elsewhere. We do not knowingly collect or solicit personal information from residents of the European Union. If you believe we may have information from or about an EU resident, please email support@driveliberty.com or our website service provider, Motive, at support@motivehq.com. No information should be submitted to or posted on the Site by any EU resident.

California & Nevada Privacy Notice: Your California Privacy Rights

If you are a California or Nevada resident, state law may provide you with additional rights regarding our use of your personal information. This notice is intended to comply with the California Consumer Privacy Act of 2018, Nevada Senate Bill 220, and other California and state privacy laws (collectively, the "CCPA"). Terms defined in the CCPA have the same meaning when used in this notice.

Information We Collect

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("personal information"). In the last twelve (12) months, we have collected the following categories of personal information:

A. Identifiers: real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers. (YES)
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information, or health insurance information. (YES)
C. Protected classification characteristics under California or federal law: age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, disability, sex, sexual orientation, veteran or military status, political affiliations, genetic information, and related leave or retaliation categories. (YES)
D. Commercial information: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. (YES)
E. Biometric information. (NO)
F. Internet or similar network activity: browsing history, search history, and information on a consumer's interaction with a website, application, or advertisement. (YES)
G. Geolocation data: physical location or movements. (YES)
H. Sensory data. (NO)
I. Professional or employment-related information. (NO)
J. Non-public education information. (NO)
K. Inferences drawn from personal information: a profile reflecting a person's preferences, characteristics, trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. (YES)

Personal information does not include:

Publicly available information from government records.
De-identified or aggregated consumer information.
Information excluded from the CCPA's scope, such as health or medical information covered by HIPAA and CMIA, clinical trial data, and personal information covered by FCRA, GLBA/FIPA, and the Driver's Privacy Protection Act of 1994.

We obtain the categories of personal information listed above from the following sources:

Directly from you when you submit a lead form or other web form on the Site.
Directly and indirectly from your interaction with the Site or an affiliated site.
Directly and indirectly from our service providers or their agents.
From data aggregators, data providers, and similar vendors.
From third parties that interact with us in connection with the services we perform.
From anti-fraud and other crime prevention partners.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

To fulfill the reason for which the information is provided.
To provide information, products, or services you request from us.
To provide email alerts, event registrations, and other notices about our products, services, events, or news.
To carry out our obligations and enforce our rights under contracts between you and us, including billing and collections.
To improve the Site and present its contents to you.
To power and maintain saved user accounts.
For attribution purposes.
To send promotional materials.
To provide custom or individually tailored website experiences.
For ad serving, targeting and retargeting, and related online behavioral advertising.
To create inferred search preferences and purchase intent for improved ad targeting and custom experiences.
For internal operations, site optimization, and product development.
For testing, research, and analysis.
As necessary or appropriate to protect the rights, property, or safety of us, our clients, or others.
To enable anti-fraud and crime prevention efforts and to respond to law enforcement requests as required by law.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.

Text messaging originator opt-in data and consent are used only as described in the SMS Privacy and Messaging Terms section above. We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose. When we do, we enter a contract that describes the purpose and requires the recipient to keep the personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

A. Identifiers
B. Personal information categories listed in the California Customer Records statute
C. Protected classification characteristics under California or federal law
D. Commercial information
F. Internet or similar network activity
G. Geolocation data
K. Inferences drawn from personal information

Categories of Parties to Which We May Disclose Personal Information

Our subsidiaries, parents, and affiliates
Service providers (including, without limitation, website and internal operations platform providers)
Automotive manufacturers (OEMs)
Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.

In the preceding twelve (12) months, we have not sold personal information.

Your Rights and Choices

The CCPA provides consumers with specific rights regarding their personal information. This section describes those rights and how to exercise them.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

The categories of personal information we collected about you.
The categories of sources of that personal information.
Our business or commercial purpose for collecting or selling it.
The categories of third parties with whom we share it.
The specific pieces of personal information we collected about you (a data portability request).
If we sold or disclosed your personal information for a business purpose, separate lists of sales and disclosures by category of recipient.

Deletion Request Rights

You have the right to request that we delete personal information we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records unless an exception applies. We may deny a deletion request if retaining the information is necessary for us or our service providers to:

Complete the transaction for which we collected the information, provide a good or service you requested, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise free speech, or exercise another right provided by law.
Comply with the California Electronic Communications Privacy Act.
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest, under certain conditions.
Enable solely internal uses reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise these rights, submit a verifiable consumer request to Liberty Automotive at (847) 362-3800 or support@driveliberty.com, or to our website service provider, Motive, by:

Emailing support@motivehq.com and requesting assistance with your privacy rights.

Only you, or a person registered with the Secretary of State of your state of residence whom you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may make a request for access or data portability only twice within a 12-month period. The request must provide enough information for us to reasonably verify that you are the person about whom we collected personal information, or an authorized representative, and must describe your request in enough detail for us to understand, evaluate, and respond to it.

We cannot respond to your request or provide personal information if we cannot verify your identity or authority and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account. We will use personal information provided in a verifiable consumer request only to verify the requestor's identity or authority.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of receipt. If we need more time (up to 90 days), we will inform you of the reason and extension period in writing. Disclosures will cover only the 12-month period before we receive the request. For data portability requests, we will provide your personal information in a readily usable format that should allow you to transmit it to another entity without hindrance.

We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine a fee is warranted, we will explain why and provide a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through discounts, other benefits, or penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price, rate, level, or quality of goods or services.

Changes to this Privacy Policy

We reserve the right to update and amend this Privacy Policy at our discretion and at any time. If we make changes, amendments will be posted on this page with the date of the update. Your continued use of the Site and affiliated sites after an update indicates your agreement to it. Changes will not apply retroactively to text messaging consent you have already given; if we materially change how we use mobile information, we will ask for your consent again.

Contact Information

If you have questions or comments about this Privacy Policy (including the California & Nevada Privacy Notice), how we collect and use your personal information, your choices and rights, or wish to exercise your rights under California, Nevada, or other state law, please contact Liberty Automotive at (847) 362-3800, support@driveliberty.com, or 1000 E Park Ave, Libertyville, IL 60048. You may also contact our website service provider, Motive, at support@motivehq.com.

Last Updated November 6, 2026