About Liberty Automotive

Where Families Find Their Drive

Same family since 1965. Same promise.

Three generations of one Libertyville family, one address on East Park Avenue, and a way of doing business that hasn't changed: we treat people right and we never sell over MSRP.

Or call (847) 362-3800

Joe and Joey Massarelli holding the newest member of the family at the 1000 East Park Avenue entrance
Family-owned since 1965
Joe and Joey Massarelli · 1000 E Park Ave
Est. 1965
Serving Libertyville ever since
3
Generations of the Massarelli family
$0
Over MSRP, ever
First
U.S. automotive retailer with on-site beehives
The Bee VIP experience

We treat people right and do business with integrity

It starts with our pricing. The Liberty Promise is simple: we never mark up a vehicle above its MSRP. Even a high-demand performance car or a limited-edition model, you'll pay no more than the sticker price. It's a non-negotiable part of how we do honest business, and you won't find that commitment at most other automotive retailers.

The difference goes beyond fair pricing. From the moment you arrive, you'll get a no-pressure, no-gimmick approach. Our team is here to help, not push, and to make sure you feel comfortable and heard every step of the way. Big-city professionalism, small-town warmth. Car buying the way it should be: transparent, fair and actually enjoyable.

Never over MSRP.

No market adjustments, no forced add-ons.

No surprises.

The price we quote is the price you pay.
Joey and Joe Massarelli with a Grand Wagoneer
Joey and Joe Massarelli Second and third generation
Our story

From service valet to owner, and now a third generation

Liberty Automotive has been proudly serving our community since April 1965, when we opened as Liberty Buick. Over the years we've hosted an array of franchises, including Buick, Eagle, Opel, Mazda, Suzuki and Hyundai, earning a reputation as a true "city of cars."

Today we're honored to represent Chrysler, Jeep, Dodge, Ram and Subaru, brands we've carried for more than 30 years.

Our story is rooted in family and hard work. Joe Massarelli began at Liberty as a service valet, working through every position in the business before becoming sole owner in 2008. In 2020 his peers elected him to represent Chicagoland on the National Automobile Dealers Association board, where he works with government leaders to advocate for the industry nationwide.

In spring 2024, Joey Massarelli joined Liberty, marking the start of our third generation in the family business. Before coming home, Joey gained his experience at the Ricart dealership in Columbus, Ohio.

We've updated our name from Liberty Chrysler Dodge Jeep Ram to Liberty Automotive, but nothing else has changed. Still owned and operated by the same family since 1965, we take pride in delivering real hospitality to every guest who walks through our doors.

Liberty Buick storefront, 1960s
Liberty Buick · 1960s
The original Liberty showroom in the Opel Kadett era
The original showroom · Opel Kadett era
Six decades, one address
1965

Liberty Buick opens its doors

April 1965 in Libertyville, with Buick and Opel on the lot.
1990s

Chrysler, Jeep, Dodge and Ram

The brands we have carried for more than 30 years, joined later by Subaru.
2008

Joe Massarelli becomes sole owner

After starting as a service valet and working every job in the building.
2020

Elected to the NADA board

Representing Chicagoland dealers with government leaders nationwide.
2024

Third generation joins

Joey Massarelli returns home after his years at Ricart in Columbus.
2025

The bees arrive

First U.S. automotive retailer with on-site hives, and a new name, Liberty Automotive.
Our core values

Five things we hold ourselves to

They spell out how we treat guests and how we treat each other in the showroom, the service drive and the back office.

Three generations of the Massarelli family in the showroom

Winning attitude

Show up ready

Positive, hungry and never satisfied. We bring energy every day, stay focused on winning, and keep pushing Liberty forward.

Extreme ownership

Own it all

No entitlement. No excuses. We take responsibility for the wins and the losses, and we do what we say.

Always growing

Stay coachable

There is no arrival, and there is no top to the mountain. We stay curious, embrace change, and keep learning so we get better every day.

People first

Care deeply

We genuinely care about our team, our guests and our community. We treat people with hospitality, respect and kindness.

Commitment to the Liberty family

Respect the family

This is not just a job. We are proud to be part of Liberty, and we support each other, our guests, and the community we serve.

Since 2025 · On-site hives
A row of honey bee hives on the Liberty Automotive campus
Close-up of honey bees on a hive frame
A beekeeper tending the Liberty hives
A hive of activity

The first automotive retailer in America with its own honey bees

In 2025 we did something unusual. We put honey bee hives on the Liberty campus. Why bees? Because our commitment to the community and the environment runs deep, and we aren't afraid to think outside the box. The hives are more than a talking point; they're a living symbol of our One Family value. Every bee works for the good of the whole, and so does the Liberty family, employees and customers alike.

The bees even inspired our rebrand. Look closely at the new logo and you'll see a nod to them: hard work, cooperation and care for the community. We're proud of the project because it helps local pollinators, and because it shows what makes Liberty different: we lead with heart and innovation, in ways big and small.

Every Liberty vehicle comes with the colony.
1000 East Park Avenue · Libertyville
Chrysler · Dodge · Jeep · Ram · Subaru · Service
Aerial view of the Liberty Automotive campus at 1000 East Park Avenue
Join the Liberty family

Come see what the buzz is about

Visit us at 1000 East Park Avenue in Libertyville. Whether you're from Lake County or anywhere in Chicagoland, you'll be greeted with open arms and treated with the respect you deserve. Meet the team, walk the showroom, and see how we do things differently. You're not just buying a car, you're joining a family.

Visit us

1000 East Park Avenue, Libertyville, IL 60048

Sales hours

Mon–Fri
9 AM–8 PM
Saturday
9 AM–6 PM
Sunday
Closed

Service hours

Mon–Thu
7:30 AM–7 PM
Friday
7:30 AM–6 PM
Saturday
7:30 AM–3 PM
Sunday
Closed
Liberty Automotive Where Families Find Their Drive · © 2026 Liberty Automotive. All rights reserved.
Chrysler · Dodge · Jeep · Ram · Subaru